Tyler Durden has a cult. I didn’t start the cult and although I am 100% part of the all-singing, all-dancing, crap of the world, I have never chanted “His name is Robert Paulson.”
Yet, Tyler Durden has a cult and I’m helping spread the word.
What is “Tyler Durden has a cult”
As a creative (I hate calling myself an artist or a creative, as it sounds really pretentious) I’m continuously experimenting. I see other artist’s work, and if it really inspires me I will try and do what they do. I do this for two reasons:
- Doing is the best way to learn anything. By attempting to do what other artists have done, I’m forcing myself to learn new skills and techniques that I might be able to use in future works of my own.
- Hunter S. Thompson (another huge inspiration for me) use to type out chapters of The Great Gatsby and A Farewell to Arms to get a feeling for great writers style, timing, and rhythm in their writing. I guess by attempting to do what other artists have done, I try to put myself in their shoes to a degree.
In the late 80s a young street artist with the name Shepard Fairey created a stencil of Andre The Giant to teach a friend how to make stencils. He thought the idea of using a WWE wrestler to make a stencil was funny to Fairey and along with his group of friends they used to refer to themselves as ‘The Posse’. Adding the wrestler’s reported weight and his length to the stencil and made some stickers. Over the next decade, “Andre the Giant has a posse” stickers started appearing all over the United States and the rest of the world.
Fairey has always stated how he wants the general public to be more aware of how much advertising they are exposed to in public. Advertising boards, billboards, posters, signs, stickers, and flyers are all over public spaces in an attempt to get the attention of us all. Literally trying to simply stay top of mind so that you hopefully spend your money on the advertiser’s product or services. “Andre the Giant Has a Posse” made an impact because of the sheer numbers of stickers appearing everywhere and the repetition made it stick in your head.
Also, the messaging was ambiguous enough, yet thought-provoking enough that it made observers of the art wonder what it is.
Tyler Durden has a cult and now you know more
The stencil I made is not of Tyler Durden. Tyler Durden is a fictional character from the book Fight Club by Chuck Palahnuik. Yet, anyone that recognizes the name Tyler Durden will immediately understand that Tyler Durden did create a cult of sorts. For my stencil, I decided to use a recognizable pop-star. She is probably one of the most famous people alive, and in part is know for how wholesome she is. Essentially the exact opposite of Tyler Durden, and although the name Taylor is similar to Tyler, Tyler Durden would have been the first to point fingers and laugh at how manufactured she as a pop-star is.
From there the phrase “Tyler Durden has a cult” along with an inverted cross on the forehead of the stencil, and suddenly it’s a contradiction: Pure goodness vs. culty darkness. Adding in the reported height and weight of the pop-star, and wham bam thank you mam, I created my own Shepard Fairey inspired work.
I’ve already printed 80 of these onto paper. It almost feels like a cheap and twisted little business card for me. Over the next couple of weeks and months, I will be distributing these to friends and strangers. What they end up doing with these “Tyler Durden has a cult” business cards is up to them. I’m also going to be making stickers and sharing them. In fact, I already have stickers up on my shop if you want to grab some and start bombing the streets. Tyler will be ever grateful to you for spreading the message.